2.77 USD

I can reveal that the headline for my ad was “I have been losing money…” Choosing such a headline engages the user’s interest and would make him more likely to read the rest of the ad. A headline that asks a question would also have the same effect. Here are a few examples:” Do you want to drive a Ferrari too?”, “can you ever be as rich as I am?”, “can you imagine if you….”

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