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There are myriads of online tools out there for marketers, but that doesnt mean that they are all worth using. In order to figure out what tools would be the best to include in a short report, its important to understand what kinds of tools marketers want, what features work best online and why, how expensive a tool is, and how well it works to accomplish a marketing goal.

Going by these conditions, weve included some online marketing tools that we think every online marketer to should include in their toolbox, and weve offered you an evaluation of that tool to convince you to add it. But, first lets discuss the criteria more in depth, to give you an idea of what we think makes a useful and worthwhile marketing tool.

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Keywords: business ideas business lesson
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