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Perhaps the most popular proponents of the goal setting theory are philosophers E.A. Locke and G. Latham. Their theory suggests that goal setting is innate among human beings and that identifying and mapping out methods to reach them are some of the most natural factors of human behavior. Goal setting theory states that identifying goals allows people to make calculated decisions.

Once these are realized, they naturally direct and provide motivations so that these goals are reached. It also helps people committee to something and arrange their activities so as not to deter them from the intended achievement.

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